Relevance is determined as much by its imposition on sacred times and places as it is by subject matter.
Customers Are Tired of Grazing Your Required Fields
Marketers make forms for marketers and then wonder why nobody fills them in.
Most Offsite Meetings Are a Waste of Time
Millions of hours and even more dollars are spent sitting around at offsite meetings doing very little. Here are some ways to make them work.
Campaign-o-Rama or Conversation?
For years and years and years marketers have set their watches by their in-market campaigns. Two, three, four times a year we back the train into the station and chug through another campaign. While that’s going on, we start briefing the agency for the next round — sometimes not even bothering to change the dates on […]
Print is Dead; Long Live Print
The death of the print ad is greatly exaggerated.