When did summer get so busy? When I did B2C marketing, summer was a blur as we geared up for back-to-school and Christmas. In B2B, it’s supposed to be a slower, gentler time. Time for golf, patio lunches and sneaking out early on Fridays. But the past few summers have looked just like the past […]
Why Sacred is as Important as Relevant in Email Marketing
Relevance is determined as much by its imposition on sacred times and places as it is by subject matter.