I note there are continuing discussions on LinkedIn and other sites about the demise (or not) of print ads. Print ads are neither dead nor irrelevant. As long as someone aggregates eyeballs and the brains attached to them, there will be someone else willing to pay to come to the party. The principles of good print, good online and good direct remain the same. So if the day comes that ink on dead trees no longer hunts for advertisers, then print will die. But the demand for information and entertainment won’t diminish so the challenge will be figuring out what took print’s place. The only thing in trouble here is the commission and creative mark-up business model our agencies can’t seem to get past.
BizMarketer is written by Elizabeth Williams,
I help companies have better conversations
Drop me a line at ewilliams@candlerchase.com
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