Isn’t it shocking when “perfect couples” part ways? Whether it’s Arnold and Maria or the people up the street, it’s always a bit of a surprise. But once the shock wears off, it’s loads of fun to pour some wine and get to the ugly truths of the relationship: he was emotionally unavailable, she was […]
Why Marketers Need to Find the G-Spot
It was bound to happen. Sooner or later business marketers would need to pay attention to this often-ignored bit of the B2B buying anatomy. You’ve probably been there yourself a few times, and you almost certainly have one in your company: I’m talking, of course, about the special place in the company where things get […]
Attack of the Cymbal Monkeys
I can tell it’s the fourth quarter, and I needn’t look at a calendar. I can tell because my Inbox is full of white papers, webinars, events, retreats, off-sites, summits, books and speakers all of whom are out to solve the problem of sales and marketing just not playing nicely together. Sigh. Is there some […]
Marketing Dashboards & You Part I
The problem with rental cars is that right about the time you figure them out, you have to give them back. It’s just not obvious how to move the seat, adjust the mirrors and open the little gas door. For reasons I have yet to understand, the rental companies don’t throw the manual into the […]
Why Do Small Business Buyers Act Like Consumers?
In any gathering of B2B marketers, the topic of small business inevitably comes up. After all, those of us who work for large companies collectively discovered them just a few years ago. I’m pretty sure they didn’t exist until we found them. Or if they existed, they certainly didn’t buy complicated things like computers and […]