A dual lack of trust and imagination dooms customer service to customer abuse.
Archives for May 2010
Trade Shows Part 6: Stupid Mistakes
Here are some stupid trade show mistakes: Massages: This seems like such a nice thing. Who doesn’t need a massage after a day at a noisy crowded show? It’s easy. Just hire a local massage firm to set up a few chairs and they’ll line up. So here’s the dumb part: Have you ever tried […]
Why Sacred is as Important as Relevant in Email Marketing
Relevance is determined as much by its imposition on sacred times and places as it is by subject matter.
Trade Shows Part 5: Getting People to Your Booth
Just because you have a booth doesn’t mean anybody cares. Here are ways to get attendees to your booth.
Trade Shows Part 4: Good Booth is Good Planning, Not Good Luck
Bad booth is just bad planning.