Years ago, when companies still paid to caffeinate their workers, I had the desk closest to the coffee station on my floor. Mostly this meant I could smell a fresh pot before anyone else, and occasionally had to rescue one that was boiling dry on the old Bunn-o-matic. The downside was that at least once a […]
Archives for June 2010
Trade Shows Part 8: Six Other Things To Do
Event Planning is a Year-Round Activity If all events happened in the second half of the calendar year, then it would be just fine to leave the decision about whether or not to attend to the last two months of the preceeding year. But events happen all year and it’s always a complete panic to get […]
Trade Shows Part 7 – It’s All in The Follow Through
Just like a tennis or a golf swing, you only hit your target with a great follow through. I’m writing this about a month after that disgraceful convention of lazy sales people , and I’ve been tracking the follow-up by same. Let’s see how they did. One week out I had a form email from […]
OK, Who Outsourced our Corporate Soul — Again?
On a recent bender with some marketing buddies the subject of marcom (aka the marketing communications department) came up. And through our collective whining, I made a horrifying discovery. At some point in the three years since I was a marketing communications person, the skillset has gone away. Consider this: my friend needed a sell sheet created for a new product. […]
Why Do Small Business Buyers Act Like Consumers?
In any gathering of B2B marketers, the topic of small business inevitably comes up. After all, those of us who work for large companies collectively discovered them just a few years ago. I’m pretty sure they didn’t exist until we found them. Or if they existed, they certainly didn’t buy complicated things like computers and […]