Do you know what happens when you startle a squirrel? Here is what happens: they leap straight up in the air like a demented Harrier jet, execute a flawless 720 degree spin, drop their nuts and rocket up the nearest tree from which they loudly scold the world for all the commotion and the missing […]
Archives for June 2012
Keeping Skippy Busy: The Scourge of the Summer Student
It always seems like such a great idea in February. That’s when HR stops staring at the chicken entrails long enough to ask if you want a summer student in your department. And despite all evidence that you really don’t, you say yes. You say yes because someone needs to shift that box of brochures. […]
Social Media for Grown-Ups
I really, really, really didn’t want to like this book. I was so looking forward to taking the piss out of authors with the audacity to promise to make me a Marketing Superstar, let alone by doing it with B2B social media marketing. I mean, what are the odds? Social media’s contribution in the B2B […]