Ah, a July heat wave and the livin’ is easy, unless you write about technology, in which case it’s that boring old period between the second quarter results and the fun new toys for Christmas. What to do? Say, let’s do some Ritual Shaming and dress it up with a few hysterical headlines. That’ll make […]
Archives for July 2012
Microtrends Revisited: What Do You Want for $4.99?
The sale bin at an airport bookshop is usually the almost-final resting place of stuff that shouldn’t have been on its shelves in the first place or of things that didn’t survive the mauling by sleep-deprived “guests” of the world’s airlines. But in such a bin in Phoenix, among the grubby neck pillows, damp productivity […]
Every Little Thing You Do is Branding
(Originally published July 2012) Right after I realized I wasn’t going to be crushed by a furniture truck, I figured out a thing about brands that many companies forget. And that thing is that every action perpetrated near or by your brand should expect to generate an equal and opposite reaction. So the furniture truck […]