Well just a few more trips to the hammock for most of us and then it’s back to the trough for four months of Fun with Revenue. Here are a few things you might want to look at over that giant drink you’re already thinking about. It’s Not Dead; It’s Sleeping: Sometimes when you’re the […]
Archives for August 2012
Not Here. Read This
Hi all, I’m away this week but hope you enjoy this guest post I did for the BMO SmartSteps for Business Blog. http://community.bmo.com/smartstepsforbusiness/articles/marketing/put-accent-revenue-not-trinkets
Nine Visuals Your B2B Website Really Doesn't Need
All together now: “Content is goooooood.Visual content is gooooooder.” Great got it. Lots of content is essential for B2B marketing efforts (we kind of all knew that even before it was cool to know that, didn’t we?). And I’m willing to concede that in a post-literate world full of distracted Gen Y’s, we need to […]
Shouting Into Empty Barrels: Coping with the Decline of Associations
One of the great things about B2B marketing is that the world is fairly easily divided up into handy verticals. Pick a few industries your product seems to suit and then find the watering holes where your market congregates. We used to call these watering holes professional associations, and when the dermatologists, sprinkler head testers, […]