This ad has been running in my local paper lately. It speaks of a Secret place with golf balls, attractive people who eat outside and race cars. I would like to go to this place. Oh look, it’s the Central Counties! The what? I’ve never heard of the Central Counties. That must be why it’s […]
Archives for May 2012
Social Media Readings: Nine Things to Get You on Track
A long weekend looms here in Canada, with another just behind it for my American friends. Time to put some duct tape on the kids, some beer in the cooler and kick back with a good book. When that runs out, you may want to take a few minutes to ponder (again) the role of […]
Daddy Issues: Why You're Having Trouble with Alignment
I receive this email solicitation about once a month. And each time I mentally calculate whether the value of 30 minutes of my time is greater than that of an iPod shuffle. It is not. Plus, I think we all know that the time investment on this one is going to include hours of dodging […]
The Chianti Segmentations: A New Look at An Old Tedium
I hate market segmentation. I understand why we need to do it, but for B2B marketers, it’s a tedious, often fruitless waste of time. Consumer marketers get to play with demographics, psychographics and other juicy factors. We get something called firmographics, which sound more like control top hosiery than a useful way to view a […]