Isn’t it shocking when “perfect couples” part ways? Whether it’s Arnold and Maria or the people up the street, it’s always a bit of a surprise. But once the shock wears off, it’s loads of fun to pour some wine and get to the ugly truths of the relationship: he was emotionally unavailable, she was […]
Archives for May 2011
Are Retention Departments Symptoms of Suckiness?
I have been thinking about retention departments lately. And I’ve decided they are the Emergency Rooms of the corporate world, where accounts in urgent need of repair wind up, usually in less-than-ideal circumstances. Like a real ER, there are countless ways our customers end up there. Sometimes years of neglect pile up and things begin […]
Two Honourable Direct Campaigns
Just for the record, I’m not opposed to direct mail or paper or cleverness. I happen to think physical direct mail has more impact than its electronic cousins, and that good direct marketing is a prudent use of resources to drive a desired end. Done poorly it’s just junk. If it’s clever but wasteful, pointless or […]
You’re Still Not Green, You’re Just Clever
Ah, yes, Earth Day. Our annual reminder that what we do isn’t particularly nice to many other creatures. Happily, the trade media turn their Mirror, Mirror on the Wall rhetoric up to high and devote entire issues to reassuring us that we are the Greenest Ones of All, despite all kinds of evidence to the […]