Beware the ROICAGR As told by Mr. Jabber Wocky, Product Manager in Wonderland With apologies to Lewis Carroll ‘Twas the 90’s, and the shifting paradigms Did gyre and gimble the Macs & PCs All flashy were the PPTs “Beware the ROICAGR, my son! with forecasts that bite, and links that catch! Beware the Nasdaq Dog […]
Archives for April 2011
More Good Stuff I’ve Found Online
Whether you are just coming off your gefilte fish buzz or frantically attending spin class (boy, was I surprised when I showed up and it wasn’t about PR) in advance of the chocolate onslaught this coming weekend, it seems a good time to round up some helpful things I’ve recently found online . Pursuing Personas: If you’ve […]
Why the Shoemaker’s Children Should Run Away from Home
Here is part of a recent conversation I had with an online agency bidding for some work with a non-profit I help out: Agency Guy: So you can see by our portfolio that we create immersive, online, experiential cheese-moving, experiences that are game-changing. Me: What’s the deal with your website? Agency Wonk: Well it isn’t optimized […]
Small Business Website Woes? Get it to The Geek
Did you know that almost half of Canadian small businesses don’t have a website? Maybe you did know that but did you know that of the half that do have sites, many of them are complete rubbish and haven’t been updated for months or even years? There are lots of well-documented reasons why small business […]
The Road to Yes is Paved with Maybe
I have just sat through yet another webinar during which two regrettable things occurred: I discovered that Angry Birds is, indeed, more addictive than nicotine, and I heard someone tell a bunch of sales people to “sell to the C-Suite and nowhere else. That might be sage advice if all you sell is anxiety-enhancing consulting or Donald […]