It’s been about a year since we met our friends in the P-Cube. If you’re new to my little ecosystem, these are the folks in the Corporate Procurement department who spend their days in fabric-covered boxes watching hope die in a cloud of entropic cube-farm anxiety. Also they buy stuff from people like us and we […]
Archives for June 2011
Treat Your Brand Like A Dog
Who owns your brand? Hint: The same person who owns your dog. Stop looking around. It’s you. If you don’t have a dog, just play along. If your dog eats the neighbour’s lawn furniture, it’s your problem. If that neighbour blogs, tweets or otherwise moans publicly about it, then it’s still your problem but more […]
Eight Distractions for B2B Marketers
Stuck on a project charter review call with the Hand-Wringers? Sitting through yet another B2C webinar they promised had business content and doesn’t? Bored with the Keebler Elves’ mandatory due diligence training module? Time for some distractions! Here are a few incredibly distracting links which are defensible if the Thought Police audit your online wanderings. […]
Bowling for Paradigms with Wikibrands
I was very excited when Wikibrands: Reinventing Your Company in a Customer-Driven Marketplace popped onto my radar in the Spring. I’m a big fan of Don Tapscott and this book distills some of the brand research his team has slogged through over the years. His introduction promises to replace the Four P’s and traditional brand […]