Have you shaken off the adrenaline hangover from another exciting Small Business Week? Good, because you know what you have to do next. You have to send the Holiday Present Note to sales. It will go something like this: “Hey, Sales, Marketing here. Just wondering if you’d like us to order some gifts for your […]
Don’t Let Your Campaign Sneak Up on Your Sales Teams
Do you know what happens when you startle a squirrel? Here is what happens: they leap straight up in the air like a demented Harrier jet, execute a flawless 720 degree spin, drop their nuts and rocket up the nearest tree from which they loudly scold the world for all the commotion and the missing […]
Why Marketing Briefs are a Circle of Hell
A friend asked me recently to review a marketing communications brief he had drafted to help his internal customers, mostly product managers, get something meaningful out of his group. It had all the usual sections: communications goal, target audience, budget, timelines, fries with that, and so on. My friend was also planning a series of […]
Ten Ways to Rock Your Trade Shows
Here it is, only the middle of February and already I have one trade show under my belt. It was a great show and I have nothing but respect for anyone who bets the farm on a show in January in Canada. But sadly I don’t see hopeful signs that marketers and sales people are […]
Sally Step Four: Keep Sales Away From the Email
I am sure there are sales people out there who can write. I just don’t know where they are. And neither do you. I am considering sacrificing a goat in the parking lot so the Productivity Prevention Geeklords will disable the Outlook Send function for all the sales people who have my name. If you […]
- « Previous Page
- 1
- …
- 5
- 6
- 7
- 8
- Next Page »