Last week we looked at why we need to do a bit of work on our pricing to help insulate the P part of things from the L part of things and come up looking pretty good despite having mucked up the budget and let sales have its way with revenue. This week, let’s talk […]
It’s Time to Get Your Pricing House in Order
It all seemed so lovely about a month and a half ago, didn’t it? Your strategic plan was pretty and perfect and covered with Corporate Overlord lipstick. Your operating plan was mostly finished, except for those murky bits in the fourth quarter. Your battered and bruised budget, was finally locked down, and the holidays beckoned. […]
Is Content Marketing Killing Sales?
What’s faster than a squirrel with a nice big nut in its sights? Other than Volkswagens (I really did try to stop) and ambitious dogs, the Internet comes to mind. Last week we tackled the sad truth about B2B content: most of it (60-70%) goes unused by sales teams. There a few reasons for this, […]
Why Sales Doesn't Use Most Marketing Content
If you have read the venerable children’s book, Paddle to the Sea, then you can understand how frustrating it can be to get a piece of content out the door. In Paddle, a boy carves a wooden guy in a canoe and releases it. The book tells the tale of the carving’s trip down rivers, […]
Ten Things to Make You Less Sad About Q4
Has it started where you are? Are your pretty marketing planters all dug up by frantic Sales Squirrels trying to remember where they left their nuts? Are the Keebler Elves laying a trapline in the forest? Has the Productivity Prevention Department declared its code freeze yet (that’s the memo you didn’t really understand because they […]
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