Last week we looked at a sad case of Smug Complacent Agency Mail (SCAM) from somebody with an ebook and a great deal of hope. Where last week’s example was probably a lazy agency with a good idea, this week’s is, in my opinion, malpractice. This large padded envelope arrived one day in July and […]
Is Your Project a Train or a Roller Coaster?
My friend Michelle is a very good project manager. She has nerves of steel, a genuine affection for MS Project and can be counted on to act like a lady in even the most disgraceful circumstances. So when we met for lunch recently, not far from the retail HQ where she works, it was a […]
Trout on Strategy is an Acquired Taste
There are plenty of ways to clear a room full of marketers. Telling them about the half-price sushi across the street or sending in a sales guy who’s behind on quota both come to mind. But the most effective way has got to be the S-Word. Simply mumbling “…but is this really on strategy?” will […]
Helpful Hints for the Clydesdales of B2B Content
It’s probably hormonal, but I’ve had the urge lately to read white papers, and I’ve come to the conclusion that these things truly are the Clydesdales of Content. A good B2B white paper, like a good draught horse, is strong enough to haul a heavy load of concepts about, smart enough to handle complex instruction […]
Eight Distractions for B2B Marketers
Stuck on a project charter review call with the Hand-Wringers? Sitting through yet another B2C webinar they promised had business content and doesn’t? Bored with the Keebler Elves’ mandatory due diligence training module? Time for some distractions! Here are a few incredibly distracting links which are defensible if the Thought Police audit your online wanderings. […]