In our final look at RAOMs (random acts of marketing), let’s consider this freshly minted bunch of stats from Forrester. 86% of marketers agreed that the link between marketing activities and business goals is well-defined at their organizations 72% said their company’s leadership clearly sees marketing’s impact on the business. 45% of marketers said they […]
This Old Website – 7 Unfortunate Realities
Years and years ago somebody thought it would be a great idea if the corporate communications function in the company I worked for reported in to the CFO. I was the corporate communications function and that meant some very interesting conversations, that mostly ended with “just don’t let it cost anything”. At about the same […]
Lost Squirrels: Putting Sales Where it Belongs
Mostly statistics just annoy me, but every now and again I am absolutely gobsmacked by one. Like this gem I picked up from Sirius Decisions at a marketing conference: sales people spend only 18% of their time in front of customers. You read that right, folks. Your Sales Squirrels are spending less than one-fifth of their time […]
Social Media for Grown-Ups
I really, really, really didn’t want to like this book. I was so looking forward to taking the piss out of authors with the audacity to promise to make me a Marketing Superstar, let alone by doing it with B2B social media marketing. I mean, what are the odds? Social media’s contribution in the B2B […]
The Case for Contagious Deflinching
Let’s make one thing perfectly clear: I loathe books that tell my all problems stem from one thing and that infinite happiness is but an attitude or soft-tissue adjustment away. I just can’t think I’ll be all that happy not being miserable. That’s why I was cringing when I ran out of things to read […]
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