One of my favourite things to do is read or re-read old business books a decade or more after they were first published. It’s a bit like checking in with psychics at the end of the year to see if Tulsa really did disappear when the birds left. I also like old business books because […]
Ten Festive Links for Tired B2B Marketers
When There’s No Seat at the Grown-up Table Many marketers spend years in the asteroid belt around their Corporate mother-ships, never getting to play with the master brand. Yet they’re routinely charged with figuring out value propositions for cans of compressed air, software that helps other software manage software or industrial thickeners. If this is […]
Seven Steps to Becoming a Corporate Charity Rock Star
I am not ashamed to admit that I’ve been in the ladies toilets a great deal lately. You see it’s United Way campaign time and I’m feeling a little bit like a baby seal on an ice flow. They come after the marketers first. “You guys always have such creative ideas!” Is United Way Press […]
Keeping Skippy Busy: The Scourge of the Summer Student
It always seems like such a great idea in February. That’s when HR stops staring at the chicken entrails long enough to ask if you want a summer student in your department. And despite all evidence that you really don’t, you say yes. You say yes because someone needs to shift that box of brochures. […]
Social Media for Grown-Ups
I really, really, really didn’t want to like this book. I was so looking forward to taking the piss out of authors with the audacity to promise to make me a Marketing Superstar, let alone by doing it with B2B social media marketing. I mean, what are the odds? Social media’s contribution in the B2B […]
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