Still on about the porcupines and examining how marketers can turn perfectly lovely people (Bunnies) into angry, demanding, rude monsters that our customer service people have to shoot. Last post we looked at the role ignoring someone can play in shoving them over the edge. Today I want to look at the second thing we can […]
Why Do Small Business Buyers Act Like Consumers?
In any gathering of B2B marketers, the topic of small business inevitably comes up. After all, those of us who work for large companies collectively discovered them just a few years ago. I’m pretty sure they didn’t exist until we found them. Or if they existed, they certainly didn’t buy complicated things like computers and […]
Why Sacred is as Important as Relevant in Email Marketing
Relevance is determined as much by its imposition on sacred times and places as it is by subject matter.
Trade Shows Part 5: Getting People to Your Booth
Just because you have a booth doesn’t mean anybody cares. Here are ways to get attendees to your booth.
Customers Are Tired of Grazing Your Required Fields
Marketers make forms for marketers and then wonder why nobody fills them in.
