Just like a tennis or a golf swing, you only hit your target with a great follow through. I’m writing this about a month after that disgraceful convention of lazy sales people , and I’ve been tracking the follow-up by same. Let’s see how they did. One week out I had a form email from […]
OK, Who Outsourced our Corporate Soul — Again?
On a recent bender with some marketing buddies the subject of marcom (aka the marketing communications department) came up. And through our collective whining, I made a horrifying discovery. At some point in the three years since I was a marketing communications person, the skillset has gone away. Consider this: my friend needed a sell sheet created for a new product. […]
Of Trust, Imagination & Beach Balls
A dual lack of trust and imagination dooms customer service to customer abuse.
Why Sacred is as Important as Relevant in Email Marketing
Relevance is determined as much by its imposition on sacred times and places as it is by subject matter.
Trade Shows Part 3: Do You Give Good Booth?
How to waste time, money and opportunity at your next trade show.
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