I recently did a long-overdue clean up of the apps on my phone. I blew away conference apps that never really did much more than offer up an unreadable PDF of the schedule. I nuked those games that are so fun but interrupt too often with pandas. I tossed the things that are supposed to […]
Why Marketers Should Stop Being Afraid of Customers
Dave just got stuck with organizing the holiday lunch for clients. Dave says he is not happy about that. He says he has plenty to do already this quarter; besides, this means he’ll have to hang around for the whole event instead of slipping quietly out after his first drink for an afternoon of shopping. […]
B2B’s New Emotional Markets
Do you think the Information Age is over? I’m sort of hoping it is, but given the state of my Inbox, Netflix list and uncategorized Evernote scribbles, I’m thinking it’s still with us. Too bad, I’m kind of looking forward to the Dream Society. The Dream Society is the age which, according to Danish designer and innovation […]
The Care and Feeding of Ideal Customers
Last week we talked about the importance of defining our Ideal Customers. Also there was a Venn Diagram. In case you are too lazy to go look, Ideal Customers are people or organizations that have a perfect blend of a compelling need for your product, a deep understanding of value, trade-offs and limitations and the […]
How to Define Your Ideal Customer
Here is a recent email exchange from my day job: Random Guy to me: (I’m paraphrasing) Hello, we are looking to acquire companies in Canada and would like to acquire your company. Please let me know when I can call you to discuss terms. Me: Is this a joke? Random Guy: Not a joke. I […]
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