Consider the two-litre beverage carton. There’s a pointy top that has either too much glue at the end you’re supposed to open or a plastic spout with a twist off lid. There’s the bottom we don’t look at and then there are the four sides. Some people see a product label, a list of ingredients […]
Time to Fix Your Horrible Rewards Program
Here are some things to know: The gap at the end of the grocery store conveyor belt is just big enough to let a rewards program card go under; The thickness of a grocery store rewards program card is not enough that the little sensors at the end of the conveyor belt will see it […]
The Leg-Hold Trap of Customer Loyalty Programs
Not long ago one of the top customer loyalty program vendors in the world hastily walked back a plan to expire millions of reward points at the end of 2016, after threats of consumer boycotts and legislation. The challenge for the vendor, of course, is that the points constitute a funded liability, which is not so […]
Crappy Things in Pretty Wrapping: Marketers Need to Pay More Attention
I think my favourite thing about the holidays is all the pretty stuff. I love the Christmas windows in the department stores, with their inexplicable North Pole penguins. I’m a sucker for a beautifully wrapped fake present under the fake tree in the fake place that is a mall. A choir, a vaguely creepy inflated […]
Why Your Customers’ Expectations Are Ruining Your Relationships
We recently parted company with our home phone and internet service provider. After more than 20 years of indifferent service, punctuated by periodic episodes of stunning incompetence, we pulled the plug and switched it all to the cable company. Time will tell if that is the frying pan or the fire, but the point is, […]
- « Previous Page
- 1
- 2
- 3
- 4
- 5
- 6
- …
- 15
- Next Page »