Last week we considered some of the regrettable moves that are the hallmarks of Old Fart Marketing. This week, let’s turn the other cheek and take a look at Young Farts. Just as a gentle reminder, we’re not commenting here on age, but on behaviour. Young Farts, like their Old Fart brethren, can be any […]
Archives for February 2017
Five Moves That Prove You’re An Old Fart Marketer
I called someone an Old Fart (using my inside voice) the other day. He had just driven into my car and I could probably have used a stronger word but I left the thought at that. The teeth-grinding process of putting in the claim and listening to on-hold music gave me plenty of time to […]
Is Your Strategy Really a Gummy Bear?
Do you know what happens when you shove a gummy bear into a laser printer? I can assure you it isn’t pretty. That same gummy bear dropped into your devilled egg mix, your passport or your right ear would have similarly sticky and unpleasant consequences. That’s why most people manage not to put gummy bears […]