Last week we saw an example of what happens when the product management team sneaks out at night and uses its inside voice to the market. It looks a lot like conversations about redesigned packaging. In case you are wondering, your customers and prospects do not care that you redesigned the packaging, despite what happened […]
Archives for March 2017
Conversations with Cartons
Consider the two-litre beverage carton. There’s a pointy top that has either too much glue at the end you’re supposed to open or a plastic spout with a twist off lid. There’s the bottom we don’t look at and then there are the four sides. Some people see a product label, a list of ingredients […]
The Truth About Viral Marketing
The truth about viral marketing is that it’s a giant myth. Right now somebody is stealing a marketer’s money by promising them a viral ad campaign that is sure to make that marketer filthy rich. I have several such offers in my inbox just today. Why, if that guy who sticks cell phones in a […]
Five Tech Trends Marketers Need to Pay Attention To
For a lot of marketers, technology is like a cold sore: all of a sudden, there it is. Like dachshunds, cold sores are a bit startling, but shame on us if we are startled by tech trends in Marketing Land. Here are a few trends I’m thinking about very, very hard just now. The End […]