Sunday mornings are one of my favourite times of the week. It’s when I can spend a few quiet hours going through all the stuff that’s washed up in my inbox. A rare slice of time during which I can read white papers, unsubscribe from the crap, comment in forums and blogs and watch interesting […]
Archives for January 2017
Is Cold Calling Killing Your Brand?
In my defence, I thought this was my 11:00 call coming in, so I picked up. Me: Hello, this is Elizabeth. Scott: Hi Wendy. How are you today? Me: Who is this? Scott: It’s Scott from Universal Printers. How are you doing today? Me: I’m really busy and I have another call. Scott: I hear […]
Time to Fix Your Horrible Rewards Program
Here are some things to know: The gap at the end of the grocery store conveyor belt is just big enough to let a rewards program card go under; The thickness of a grocery store rewards program card is not enough that the little sensors at the end of the conveyor belt will see it […]
The Leg-Hold Trap of Customer Loyalty Programs
Not long ago one of the top customer loyalty program vendors in the world hastily walked back a plan to expire millions of reward points at the end of 2016, after threats of consumer boycotts and legislation. The challenge for the vendor, of course, is that the points constitute a funded liability, which is not so […]
Five Email List Housekeeping Mistakes
One of my favourite ways to start a new year is to do a ruthless review of all the stuff assaulting my email inbox. Last year, it appears, I signed up for about two dozen things that are competing for my diminishing attention span on a daily or weekly basis. I don’t recall subscribing to […]