When There’s No Seat at the Grown-up Table Many marketers spend years in the asteroid belt around their Corporate mother-ships, never getting to play with the master brand. Yet they’re routinely charged with figuring out value propositions for cans of compressed air, software that helps other software manage software or industrial thickeners. If this is […]
Archives for December 2012
What Authors of Leadership Books (Should) Know
What do you think would happen if you took all the books by Tom Peters, Dale Carnegie, Patrick Lencioni, Stephen Covey, Marshall Goldsmith, the EQ dude and John Baldoni and threw them in a wood chipper with some Psycho Cybernetics and bit of Sales 101? I think you’d get confetti. And you’d also get In […]
A Tale of Two Transit Ads
What the heck is happening to transit advertising? I used to be able to kill a ten-minute subway ride by reading the ads. They were never particularly good, but they amused. Lately, I have to fend off the “experiential” marketers and their 20 second facials. Or bypass the freshly-wrapped turnstiles, ticket booths and slow- moving […]