Mostly statistics just annoy me, but every now and again I am absolutely gobsmacked by one. Like this gem I picked up from Sirius Decisions at a marketing conference: sales people spend only 18% of their time in front of customers. You read that right, folks. Your Sales Squirrels are spending less than one-fifth of their time […]
Archives for November 2012
Why Marketing Needs to Find the Church Key
I met a guy named Dan on the plane the other day. He was on his way home from something his company calls ThinkFest. He had a laser tag trophy, a book about teamwork and a two-day pile of unread email to show for his trip. “I used to hate some of my coworkers,” he […]
Seven Steps to Becoming a Corporate Charity Rock Star
I am not ashamed to admit that I’ve been in the ladies toilets a great deal lately. You see it’s United Way campaign time and I’m feeling a little bit like a baby seal on an ice flow. They come after the marketers first. “You guys always have such creative ideas!” Is United Way Press […]
BizMarketer is Proudly Listed on Alltop
They must have been drinking. But hey, I got my badge thingy. And I figured out how to add it to the page all by myself. And how to add this too. If you haven’t checked out Alltop, click the link and give it a go. There’s lots of good stuff there. And also me. […]