Last week we looked at the inevitability of the holiday gift to customers. This week, lets navigate those tricky waters that divide Cape Inappropriate and Are You Kidding Island. On the left, we have things like the $300 scotch my very pregnant ( and incidentally tea-totaling) friend received from an agency one year. Turns out the distributor […]
Archives for October 2012
Yes, Virginia, You Can Give a Holiday Gift to Your Customers
Have you shaken off the adrenaline hangover from another exciting Small Business Week? Good, because you know what you have to do next. You have to send the Holiday Present Note to sales. It will go something like this: “Hey, Sales, Marketing here. Just wondering if you’d like us to order some gifts for your […]
Why Time is on Your Side When Marketing to Small Business
Welcome, small business owners! Hard to believe it’s Small Business Week again! Come in, sit down, enjoy your eggs. We’ve got a great morning planned for you! We’ll start off with an address about how important you are from the Parliamentary Secretary to the Minister of State for Bingo Halls, Hosiery and Small Business. Then […]
Most Corporate Change Fails. Here's Why.
This book starts out promisingly enough. Big storm. Trapped people. A bang. A scream. Lights go out. All this in a book about change management. Boy, the bodies are gonna start piling up for sure! Alas, no bodies. Just a business fable.