Are you feeling the love yet? Have you been saying “Yes” more often than a room full of sycophants? Good for you. Last week we looked at the strategic power of some early-year Squirrel Love. Now it’s time to remember that someone has to be the grown-up at this party and be prepared to say […]
Archives for January 2013
Four Things Marketing Can Say "Yes" About in 2013
You’ve got to love January. Those plans you’ve been revising for months are finally in motion. The agencies are gorging themselves on billable hours to fund their trips to Cannes, after an exhausting December of canapés and signature martinis. Yet even as that New Budget Smell lingers in the hallways, the Sales Squirrels are already […]
Why I Won’t Endorse You on LinkedIn
Oh, goody. My LinkedIn connection, Diana, just endorsed my skills in marketing strategy. Yesterday Sylvie gave me a thumbs-up on my team-building expertise, and last week Martin endorsed me as the corporate communications guru I imagine myself to be. Self-esteem is running high, which means self-doubt can’t be far away. And here it comes: Diana […]
Book Review: What to Expect When You’re Expressing: APE Delivers
What do you do when your publisher can’t figure out how to fill an order for a few hundred e-copies of your book? You break up with them and publish the next book yourself. And once you do that, if you’re Guy Kawasaki, you write another book about what you learned about self-publishing. Especially if […]