First, thank you to everyone who took The Pledge from Sally Step One. I am looking forward to receiving at least 17 fewer pieces of crappy B2B direct. Sally Step Two was all about getting to the point in your email messages. Today, let’s talk about consistency. Now if you are sending consistently stupid, misleading, […]
Archives for November 2011
Bizmarketer is in the Zone
Bizmarketer is proud to be a new member of B2B Marketing Zone. B2B Marketing Zone collects and curates quality content for the B2B diaspora in an easy-to-use site which is perfect for distracted, desperate marketers. If you haven’t checked it out, be sure to put it on your list and visit often for content you won’t […]
Becoming Sally Part Two – Get to the Point
Last week we talked about the first step toward becoming the Sally Field of B2B email marketing. Other than not letting sales people write email, the primary take-away was to think about how and where the message is being consumed, whether it’s a newsletter, solicitation or webinar invitation. That’s Sally Step One. Today, step two, […]
How to Be the Sally Field of B2B Email
If you’ve been sitting smugly by while I berate your analogue brethren about their crappy printed direct pieces, time to wipe that smirk off. The sad truth is, most B2B email marketing is pretty lousy too. So let’s agree to take a pledge. Yes, you. Put away that DayQuil, raise your right hand and repeat after […]
Steve Jobs Isn’t Dead. You’re Just Holding Him Wrong.
Many months ago, long before the beatification of Steve Jobs began, but sometime after he was declared The-Best-Presenter-The-World-Has-Ever-Seen-And-That-Includes-Obama-Too, my friend Eric and I were debating whether he really was all that as a presenter. Our conclusion, and I may be remembering only part of our whisky-induced brilliance here, was that while a pitch by Steve […]