Last week we explored the tenuous link between self-worth and LinkedIn. In case clicking the link is too much work, my thesis was that your network is something to be guarded, nurtured and managed as the basis for legitimacy in the eyes of other people. It’s not some after-hours-rave-flash-mob thing where anyone with an IP address […]
Archives for October 2011
Why I Won’t Accept Your LinkedIn Invite
Dear Michael, Indra, Lori, Anders, Marta, Steve, other guy named Steve, Ali and all the others I am sorry we’re not connected on LinkedIn and I appreciate your kind (and repeated) requests to join each others’ networks. I’m glad you: (circle all that apply) like the blog hate the blog enjoyed the webinar heard my […]
Is it Still a Revolution if it Comes with Instructions?
Just when I thought we’d seen last of the books dedicated to screaming at marketers until they sign up for Foursquare, along comes The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social*. I should note that I received two copies, both of them free. One I think I asked for […]
Still Life with Dog Biscuit: Bad Direct Mail Part 2
Last week we looked at a sad case of Smug Complacent Agency Mail (SCAM) from somebody with an ebook and a great deal of hope. Where last week’s example was probably a lazy agency with a good idea, this week’s is, in my opinion, malpractice. This large padded envelope arrived one day in July and […]