So did you take my advice and text your 2012 marketing plan to your boss? Well, maybe next year. Maybe next year, instead of wasting our time fiddling about with PowerPoint, we will do something much more valuable for our Corporate Overlords, like coming up with meaningful responses to changing conditions. In ketchup circles they […]
Archives for December 2011
Six Reasons to Text in your 2012 Plan
Say, how’s your 2012 plan coming along? What’s that? You’re on version 357 and your Corporate Overlords haven’t even seen it yet? Your desk is awash in spreadsheets you’re too terrified to throw out? You spent most of last Wednesday trying to fit 7 point type into a Venn diagram and most of the next day […]
The Final Sally: Step Five on Your Email Marketing Journey
Last rant on email, I promise (well, at least until someone sends me something stupid again). On our journey to become the Sally Field of Email Marketing, this week I want to revisit the notion of the Sacred Inbox. My assertion then, as now, is that an Inbox is hallowed ground, and if you want […]
Sally Step Four: Keep Sales Away From the Email
I am sure there are sales people out there who can write. I just don’t know where they are. And neither do you. I am considering sacrificing a goat in the parking lot so the Productivity Prevention Geeklords will disable the Outlook Send function for all the sales people who have my name. If you […]