It always seems like such a great idea in February. That’s when HR stops staring at the chicken entrails long enough to ask if you want a summer student in your department. And despite all evidence that you really don’t, you say yes. You say yes because someone needs to shift that box of brochures. […]
Social Media for Grown-Ups
I really, really, really didn’t want to like this book. I was so looking forward to taking the piss out of authors with the audacity to promise to make me a Marketing Superstar, let alone by doing it with B2B social media marketing. I mean, what are the odds? Social media’s contribution in the B2B […]
Five Dumb Things That Unrock Trade Shows
Last week we talked about how to rock your trade shows. This week let’s follow that up with a glimpse into trade show stupidity with some stuff that just shouldn’t happen, but sadly does (and I have proof).
Ten Ways to Rock Your Trade Shows
Here it is, only the middle of February and already I have one trade show under my belt. It was a great show and I have nothing but respect for anyone who bets the farm on a show in January in Canada. But sadly I don’t see hopeful signs that marketers and sales people are […]
Welcome to Our Resolution-Free Zone
What did you expect for the first working day of the year? A quiet bit of time, perhaps, to hide the last of the 2011 bodies and steal that nice chair from the conference room? Had you counted on having to rid your Inbox of 2012 Predictions, 2011 I-Told-You-Sos and Helpful New Year Resolutions for […]
