A Review of Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends On It. I think I might like this book, but I may need to read it a few more times before I can be sure just what it’s about. It’s supposed to be about rebooting business and life and has […]
Six Great (and brief) B2B Reads for Labour Day
At some point this week, a few parents will discover the remains of the final school lunch from last June deep in the bottom of a backpack. They will also find an invitation to a birthday party on July 31st, four socks they’ve never seen before and a handful of gravel. Thus begins another academic […]
The Revenge of the Content Monster
I think it is fair to say that marketers have unleashed some pretty horrible things on the world over the years. New Coke, plug-in air fresheners, negative option billing, scent strips, greeting cards that make noise and those little family icons on the backs of cars come immediately to mind. It’s time, I believe, we […]
There Are No Emergencies in Marketing
Joan is frequently late for lunch, which has a fair bit to do with her busy job managing social media for a large bank. There are a lot of urgent things in social media. On a recent day, she huffed into the room looking more frazzled than usual. “Sorry, had a Code Red on Twitter,” she […]
Twitter Truth #3: You Can’t Keep Out the Crazies
Twitter Truth #1 is recognizing that it’s not about you. Twitter Truth #2 is remembering to shut up occasionally. These are both fairly simple things to master, you just need to get on it. Twitter Truth #3 is a little trickier. Today, I want to talk about the debatable role marketers often play as the wranglers of […]
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