Still stuck in the recession even though President Obama says it’s over? Here are ten things you can do to take advantage of the downturn. Ask for more budget and justify it with the opportunity to outspend weaker competitors – remember they have Hand-Wringers too. In 2009, while Verizon and HP were slashing their B2B […]
Hail Mary Marketing
How wonderful! The recession is over! President Obama said so. I’m happy for my friends and neighbours who need the work and for college students who should be worried about STDs and not the job market. But I admit I’m a little sad to see it go. Now that good times are back, with little […]
It’s Time to Kick the Creative Brief Habit
I have a new hero. His name is Frank and he had the best idea I’ve heard in years. Last Thursday morning I had the great privilege to speak at BtoB Magazine’s NetMarketing Breakfast in Boston. Frank Days from Novell was speaking and his topic, way more interesting than mine, was on the notion of applying Agile […]
Gin & Tonic for Breakfast on Monday
When did summer get so busy? When I did B2C marketing, summer was a blur as we geared up for back-to-school and Christmas. In B2B, it’s supposed to be a slower, gentler time. Time for golf, patio lunches and sneaking out early on Fridays. But the past few summers have looked just like the past […]
When Bad Assumptions Happen to Smart Marketers
Years ago, when companies still paid to caffeinate their workers, I had the desk closest to the coffee station on my floor. Mostly this meant I could smell a fresh pot before anyone else, and occasionally had to rescue one that was boiling dry on the old Bunn-o-matic. The downside was that at least once a […]
