What did you expect for the first working day of the year? A quiet bit of time, perhaps, to hide the last of the 2011 bodies and steal that nice chair from the conference room? Had you counted on having to rid your Inbox of 2012 Predictions, 2011 I-Told-You-Sos and Helpful New Year Resolutions for […]
Six Reasons to Text in your 2012 Plan
Say, how’s your 2012 plan coming along? What’s that? You’re on version 357 and your Corporate Overlords haven’t even seen it yet? Your desk is awash in spreadsheets you’re too terrified to throw out? You spent most of last Wednesday trying to fit 7 point type into a Venn diagram and most of the next day […]
Nine Great B2B Links for Labour Day that Have Nothing to do with Golf
On the Thursday before Labour Day, good marketers across Canada and the United States are thinking just one thing: How early can I sneak out today? Gentle friends, let me help you out. Go now. Run. And take with you these links to terribly important marketing things you need to ponder from home. Or maybe […]
Retention Disorders or Churning is for Butter
Isn’t it shocking when “perfect couples” part ways? Whether it’s Arnold and Maria or the people up the street, it’s always a bit of a surprise. But once the shock wears off, it’s loads of fun to pour some wine and get to the ugly truths of the relationship: he was emotionally unavailable, she was […]
Are Retention Departments Symptoms of Suckiness?
I have been thinking about retention departments lately. And I’ve decided they are the Emergency Rooms of the corporate world, where accounts in urgent need of repair wind up, usually in less-than-ideal circumstances. Like a real ER, there are countless ways our customers end up there. Sometimes years of neglect pile up and things begin […]
