I was very excited when Wikibrands: Reinventing Your Company in a Customer-Driven Marketplace popped onto my radar in the Spring. I’m a big fan of Don Tapscott and this book distills some of the brand research his team has slogged through over the years. His introduction promises to replace the Four P’s and traditional brand […]
Quick, Get a Lid on Those Eyes
Ask anyone who writes white papers for a living and they’ll tell you that sometimes the little buggers get out of control. What started out as a 12-pager on sprinkler flow testing best practices ends up at 25 pages without much warning. Sort of like that adorable alligator in the pet store. So when Kevin Lee […]
Turf Wars and Silos and Bears, Oh My!
Patrick squinted at the screen in front of him. It wasn’t the first time he had needed to turn ten pages of rather good advice into 200 pages of mediocre narrative, but this time was tougher. He had his protagonist all picked out and, of course, the long-suffering Greek Chorus Wife role was a stock […]