Last post we explored the pretend customer lifecycle circle and found the Arsenic Hour at 6pm. It’s here that even the cleanest deals can die at the hands of bungled installations, capricious customers and obnoxious staff. This is dangerous territory and ought, in my opinion, to be declared a no-fly zone for marketing. Marketers, being […]
Don’t be Creepy to Your New Customers
Please don’t say I didn’t warn you. School started up this week and with it, of course, the fundraisers. My children will be on your doorstep within the month; their tiny noses pressed against your screen door selling you a magazine subscription. Like the cookie dough, cowboy steaks (which aren’t actually made of cowboy – […]