Here is an annoying and gross thing about cats: they throw up in the night. Sometimes they are on your bed when that happens, which usually means a lot of thrashing around, trying to dislodge the cat before it creates unanticipated nocturnal laundry. Other times it happens in the hall, the bathroom or the kitchen, […]
Search Results for: mission statement
What’s Distracting the Procurement Department?
Last week we looked at how the retail problem of buyer distraction rears its head in the world of B2B, even in the C-suite. Corporate Overlords find themselves distracted by their friends, their colleagues’ friends, more important things they should be doing and the terrifying stuff that goes on in the world and threatens their […]
Your About Us Page Isn’t About You
What’s on your About Us page? I’ll bet you don’t even know. When was the last time you looked at it? Did you get the summer student to write it eight years ago? Did you put that fun 5,000 word history of the company commissioned three CEOs ago? God help us, you didn’t put your […]
To Everything Spin, Spin, Spin
I very much doubt there is a marketer in North America who has not attended a presentation by someone who worked on the first Obama campaign. To be sure, it is a compelling case study and a warm tale of the power of message over whatever that was the McCain campaign was doing. I think […]
The Curse of the Grandfathers and Other Revenue Mishaps
There’s a guy at my gym who annoys me. His name is Mike or Mark or something like that. He really, really likes to talk even when I have my headphones on and I’m staring intently at Dr. Phil’s Family Disaster du Jour on the monitors. That isn’t what bothers me, though. He never wipes […]
