Last week we looked at the Customer Service Theatre that follows a hyper-vigilant Seal Team Six intervention on social media. This week, we should look at the much more pernicious problem of Customer Hide and Seek. We all know this game because we all play this game. It goes something like this: I have a […]
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Four Dumb Ways to Prevent Revenue
Here is a story about how four dumb companies managed to prevent significant deals from coming in the door. Dumb Company #1 In an effort to prevent real people on the outside from bothering real people on the inside, this company decided to remove all information from its website that might lead to that sort […]
Marketing Recruiting is Broken Part 4: Guess Who Blew the Interview?
I am not ashamed to admit that pivot tables terrify me. I love that pivot tables exist and I am just enough of a data geek that I can pivot data until it throws up faster than a toddler with a corn dog. But only if someone builds the initial table for me. Since I […]
Marketing Recruiting is Broken Part 3: Pages of Despair
I think that if most professionals wrote reports, briefs, letters, plans or even email as incompetently as they write job descriptions, our knowledge-based economy would crumble and we would all be herding something that bleats. Which may or may not be different from what we do at work today, but would be infinitely sadder. Visit […]
Marketing Recruitment is Broken Part 2: Expose Yourself to ART
Here’s a fun task for a day when you don’t have much to do. Go online, find a terrific-sounding position at a great company and start applying for it using their nifty online recruiting system. The website promises it uses state-of-the-art algorithms to mine your data and find you that perfect role. If you could […]