I am sure there are sales people out there who can write. I just don’t know where they are. And neither do you. I am considering sacrificing a goat in the parking lot so the Productivity Prevention Geeklords will disable the Outlook Send function for all the sales people who have my name. If you […]
Still Life with Dog Biscuit: Bad Direct Mail Part 2
Last week we looked at a sad case of Smug Complacent Agency Mail (SCAM) from somebody with an ebook and a great deal of hope. Where last week’s example was probably a lazy agency with a good idea, this week’s is, in my opinion, malpractice. This large padded envelope arrived one day in July and […]
Why Are We Still Sending Bad Direct Mail? Part 1
Even postal strikes aren’t what they used to be. Sure, there are picket lines, barrels full of burning stuff (what do they burn, anyway?), and a much emptier recycling bin, but the payoff isn’t there. It used to be that the end of the strike was a bit of a postal Christmas morning. Beloved magazines, […]
Friends Like These or Why Most Trusted Advisors are Neither
Is trusted advisor the theme of the week? I have at least half a dozen emails, voice mails and other rubbish asking to be my trusted advisor on everything from social media to something called talent optimization ( which is either bagpipe lessons or a hit squad for employees I don’t like). Forgive the unfortunate […]
Is it Time to Fire the Outsourcerer’s Apprentice?
I suspect that someone who is standing in a hotel lobby screaming “I’m gonna lose my sh*t” into his mobile phone is probably not going to see his sh*t again anytime soon. Yet there he was lighting up the lobby of the Fairmont in Montreal so, naturally, I had to swing in for a closer […]
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