I think that if most professionals wrote reports, briefs, letters, plans or even email as incompetently as they write job descriptions, our knowledge-based economy would crumble and we would all be herding something that bleats. Which may or may not be different from what we do at work today, but would be infinitely sadder. Visit […]
Marketing Recruitment is Broken Part 2: Expose Yourself to ART
Here’s a fun task for a day when you don’t have much to do. Go online, find a terrific-sounding position at a great company and start applying for it using their nifty online recruiting system. The website promises it uses state-of-the-art algorithms to mine your data and find you that perfect role. If you could […]
Treat a Trade Show Like Your Office, Not Your College Dorm
Just back from my first two trade shows of the season, and I am sad. It would seem, dear friends, that despite our resolve to not suck at these things, we just can’t seem to get it right. Last year we saw Angry Birds staffing booths, coffee cups greeting visitors and what happens when you […]
Ten Festive Links for Tired B2B Marketers
When There’s No Seat at the Grown-up Table Many marketers spend years in the asteroid belt around their Corporate mother-ships, never getting to play with the master brand. Yet they’re routinely charged with figuring out value propositions for cans of compressed air, software that helps other software manage software or industrial thickeners. If this is […]
Want the Ideal Customer Gift? Try Looking Between Inappropriate and Stupid
Last week we looked at the inevitability of the holiday gift to customers. This week, lets navigate those tricky waters that divide Cape Inappropriate and Are You Kidding Island. On the left, we have things like the $300 scotch my very pregnant ( and incidentally tea-totaling) friend received from an agency one year. Turns out the distributor […]
- « Previous Page
- 1
- …
- 3
- 4
- 5
- 6
- 7
- …
- 9
- Next Page »
