Are you feeling the love yet? Have you been saying “Yes” more often than a room full of sycophants? Good for you. Last week we looked at the strategic power of some early-year Squirrel Love. Now it’s time to remember that someone has to be the grown-up at this party and be prepared to say […]
Four Things Marketing Can Say "Yes" About in 2013
You’ve got to love January. Those plans you’ve been revising for months are finally in motion. The agencies are gorging themselves on billable hours to fund their trips to Cannes, after an exhausting December of canapés and signature martinis. Yet even as that New Budget Smell lingers in the hallways, the Sales Squirrels are already […]
Lost Squirrels: Putting Sales Where it Belongs
Mostly statistics just annoy me, but every now and again I am absolutely gobsmacked by one. Like this gem I picked up from Sirius Decisions at a marketing conference: sales people spend only 18% of their time in front of customers. You read that right, folks. Your Sales Squirrels are spending less than one-fifth of their time […]
Yes, Virginia, You Can Give a Holiday Gift to Your Customers
Have you shaken off the adrenaline hangover from another exciting Small Business Week? Good, because you know what you have to do next. You have to send the Holiday Present Note to sales. It will go something like this: “Hey, Sales, Marketing here. Just wondering if you’d like us to order some gifts for your […]
Don’t Let Your Campaign Sneak Up on Your Sales Teams
Do you know what happens when you startle a squirrel? Here is what happens: they leap straight up in the air like a demented Harrier jet, execute a flawless 720 degree spin, drop their nuts and rocket up the nearest tree from which they loudly scold the world for all the commotion and the missing […]