For years and years and years marketers have set their watches by their in-market campaigns. Two, three, four times a year we back the train into the station and chug through another campaign. While that’s going on, we start briefing the agency for the next round — sometimes not even bothering to change the dates on […]
Print is Dead; Long Live Print
The death of the print ad is greatly exaggerated.
A New Metric for the Call Centre: Helpfulness
It’s time to measure call centres in terms of what they do, not how they do it.
Bizmarketer’s Five Rules for Free Stuff
So many trinkets, so little benefit. Marketers need to spend some time thinking through their trinkets and freebies to get the most out of their premium items spend.
Just Because the World Got Smaller, Doesn’t Mean it Got Easier
Just because you can be found in Timbuktu doesn’t mean you can sell anything there.
