Have you ever met a marketer who didn’t just love surveys, feedback forms, focus groups and stuff like that? We love this stuff because it validates our often questionable contribution to the grander scheme and because it gives us reams of data we can stare at for months without actually doing anything.
12 Days of Holiday Reading for Exhausted Marketers
By the time I clear out the drummers, partridges, ladies and those damn swans, all I’m fit to do for those twelve days is curl up in the front of the fire with a single malt and a stack of stuff to read. Here are some things to read that will banish the sugar plums […]
Marketing Dashboards & You Part II
Here is the second part of our look at the horrors of the marketing dashboard and how to drag it through the first years of its lives and afterlives. Part One is here. Make your dashboard meaningful You’re a marketer: life is at its crazy best when everyone is looking but nobody is really seeing. That’s why […]
Marketing Dashboards & You Part I
The problem with rental cars is that right about the time you figure them out, you have to give them back. It’s just not obvious how to move the seat, adjust the mirrors and open the little gas door. For reasons I have yet to understand, the rental companies don’t throw the manual into the […]
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