Last week we had a look at the poor old sales pitch deck and how it drives truly miserable selling and buying experiences all around, and generally squanders the time of very expensive people. This week I’d like to propose a new approach to the sales pitch presentation. Let’s lose the 20-slide decks. Let’s forget […]
It’s Time for a New Pitch Deck
There is nothing quite like a shiny new year in the Sales Department to get your blood pumping. The Squirrels are back from their long schmooze in December and ready to start all over again with a fresh quota, right? Maybe not quite. If you’re like most B2B shops, your poor Keebler Elves are still […]
Is it Loyalty or a Big Bucket of Herring?
This is a photo of the collection of so-called loyalty cards I can currently find. There are many more tucked into purses, pockets, passport folders, glove compartments and desk drawers. I have countless others in the virtual world, and I don’t think a week goes by that I’m not asked to join someone’s customer reward program. […]
Why Your Website is About to Become a Lot Less Important
My agency suit friend, Marc has very sore feet this week. You see, he’s been making the rounds of the holiday parties. His agency has hosted a few, then there’s the ad club, the marketing association stuff, his clients’ parties and his suppliers’ lunches. Sometimes two or three on the same afternoon or evening. And […]
Is Your Competition Making Stuff Up? Good.
Is there anything prettier than a well-merchandised display of bed and bath linens? I mean, what can beat the crisp, pretty sheets in their perfect little packages arranged by designer, colour, size and thread count. It’s all about potential. For just a few minutes you can imagine that your bedroom will look like something in […]
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