I’m not sure if it’s come true or not, but a year ago Gartner was predicting that right about now the Chief Marketing Officer will officially outspend the Chief Information Officer when it comes to technology. That suggests they should hang out more. Alignment between marketing and IT and marketing and sales has been a […]
The Missing Piece in Most Crisis Communications Plans
I would think the folks at Equifax are not having a great time lately. I don’t know for sure, but like the people at Volkswagen two years ago, and the folks at Lululemon just about any time their founder opens his mouth, I would think the days feel just a little longer lately. Which is […]
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