Are you engaged at work? Oh, dear. Well here’s a flexible vacation program. How about now? Still no? How about a swell way to earn points you can redeem for small appliances? Are you engaged yet? Maybe a little? Well how about I top up the dental coverage, give you a day off to plant […]
A Brief Guide to Your Next Data Breach Emergency
Just when you thought it was safe to drop 40 large on your Spring togs, doesn’t someone bad make off with your Saks account data. It’s probably on a mantel piece or trophy wall some place, right beside your Uber info, your Equifax file, and the results of that mercifully negative blood test from college. […]
Why You Need an Editorial Committee for Your Thought Leadership Program
One summer I coached one of my kids’ sports teams. (Okay, I was guilted into it by my friend, who had the more thankless task of convening U8 soccer). I admit I was kind of making it up as I went, and there was one dad who liked to make it his business to remind […]
Boxers or Briefs: Why Thought Leadership is an Inside Job
Last week we looked at the ruinous effects of the Bullshit Industrial Complex (BIC) on the original and authentic thought leadership produced by well-meaning people and good brands. This week, I’d like to talk about the value of our inside voices in building really great thought leadership programs that aren’t BS. (As an aside, I […]
Content Creation is Just the End of the Beginning
Sooner or later it had to happen: a useful, intriguing piece of content went splat into my inbox the other week. I mean really good content. Lots of stats, great insights, actionable ideas, the whole shebang. Naturally, the phone rang about five minutes later, and about every ten minutes for the rest of the day. […]
