If you’ve been sitting smugly by while I berate your analogue brethren about their crappy printed direct pieces, time to wipe that smirk off. The sad truth is, most B2B email marketing is pretty lousy too. So let’s agree to take a pledge. Yes, you. Put away that DayQuil, raise your right hand and repeat after […]
Nine Great B2B Links for Labour Day that Have Nothing to do with Golf
On the Thursday before Labour Day, good marketers across Canada and the United States are thinking just one thing: How early can I sneak out today? Gentle friends, let me help you out. Go now. Run. And take with you these links to terribly important marketing things you need to ponder from home. Or maybe […]
Helpful Hints for the Clydesdales of B2B Content
It’s probably hormonal, but I’ve had the urge lately to read white papers, and I’ve come to the conclusion that these things truly are the Clydesdales of Content. A good B2B white paper, like a good draught horse, is strong enough to haul a heavy load of concepts about, smart enough to handle complex instruction […]
The Road to Yes is Paved with Maybe
I have just sat through yet another webinar during which two regrettable things occurred: I discovered that Angry Birds is, indeed, more addictive than nicotine, and I heard someone tell a bunch of sales people to “sell to the C-Suite and nowhere else. That might be sage advice if all you sell is anxiety-enhancing consulting or Donald […]
12 Days of Holiday Reading for Exhausted Marketers
By the time I clear out the drummers, partridges, ladies and those damn swans, all I’m fit to do for those twelve days is curl up in the front of the fire with a single malt and a stack of stuff to read. Here are some things to read that will banish the sugar plums […]
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