This is a guest post by my friend Sharon Miller. Sharon is one of the smartest, most accomplished B2B marketers I know. Enjoy! Let’s face it. Using social media in the B2 B space isn’t as easy as everyone makes it out to be. All the articles I read talk about how B to B […]
A B2B Marketing Labour Day Reading List
Well just a few more trips to the hammock for most of us and then it’s back to the trough for four months of Fun with Revenue. Here are a few things you might want to look at over that giant drink you’re already thinking about. It’s Not Dead; It’s Sleeping: Sometimes when you’re the […]
Don’t Let Your Campaign Sneak Up on Your Sales Teams
Do you know what happens when you startle a squirrel? Here is what happens: they leap straight up in the air like a demented Harrier jet, execute a flawless 720 degree spin, drop their nuts and rocket up the nearest tree from which they loudly scold the world for all the commotion and the missing […]
Keeping Skippy Busy: The Scourge of the Summer Student
It always seems like such a great idea in February. That’s when HR stops staring at the chicken entrails long enough to ask if you want a summer student in your department. And despite all evidence that you really don’t, you say yes. You say yes because someone needs to shift that box of brochures. […]
Daddy Issues: Why You're Having Trouble with Alignment
I receive this email solicitation about once a month. And each time I mentally calculate whether the value of 30 minutes of my time is greater than that of an iPod shuffle. It is not. Plus, I think we all know that the time investment on this one is going to include hours of dodging […]
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